Legacy Application Modernization (IBM AS/400)

As technology continue to advance and business adoption rates soar, companies are grappling with aging the legacy applications to support their new and existing business initiatives. Business models and business processes were entirely different when such legacy software was written, making legacy applications one of the most pressing issues to deal with within IT. There …Read More

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Staged Approach to IBM AS400 User Experience Modernization

As mentioned in the last post there are about 70% of the corporation’s a global transactions are still running on legacy applications, but surveys are indicating trend towards modernizing these legacy applications. The legacy application owners are realizing that modernization and innovation are not only critical for their growth and cost optimization, but maintenance of their customer base …Read More

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How to Implement a Successful Marketing Automation Strategy?

Creating outstanding digital marketing strategies is a task that is continually increasing in difficulty. The level of creativity and challenge is always expanding because successful brands need to continually enhance automation in order to ensure continued future success of services or products. Marketing automation is a very important component for creating social media postings, email …Read More

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5 Ways to Build Segments and Campaign Decisioning with Data Outside of Eloqua

Small and medium sized companies normally can fit all the segmentation data inside of Eloqua.  However, large enterprises have volumes of marketing data such as contacts, accounts, and product data that can exceed Eloqua’s capabilities.  eTouch has worked Integrate with cloud connectors and API based custom data bridges Load data in innovative was such as …Read More

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Variables that Factor Into Eloqua Limits

Eloqua’s capabilities can vary significantly from one instance to another.  There are numerous variables that influence the limits observed in a particular instance and these include:   Data volume:  The more contacts, accounts, and CDO records stored in an Eloqua instance, the heavier the load that must be carried by processes that are part of …Read More

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